have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.

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If you are a developer, the text of this page is openly available at GitHub for programmatic re-use. The best source is all of us. As with networked markets, people are also talking to each other directly inside the company — and not just about rules and regulations, boardroom directives, bottom lines. However, employees are getting hyperlinked even as markets are.


The Cluetrain Manifesto

The Cluetrain Manifesto was re-published as an extended 10th Anniversary Edition in However subliminally at the moment, millions of people now online perceive companies as little more than itsliano legal fictions that are actively preventing these conversations from intersecting. We have a culture that defaults to sharing and laws that default to copyright.

These corporate singularities are dangerous not because they are evil. They recognize each other’s voices.


Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing. The Internet is no-thing at all. Optimizing the Internet for one purpose de-optimizes it for all others — New Clues.

In the wrong context, everyone’s an a-hole.

The Cluetrain Manifesto – Wikipedia

Do you hear that, Security for Privacy trade-off? Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns. The Cluetrain Manifesto 10 Years Later”.

Their members communicate in language that is natural, open, honest, direct, funny and often shocking. We hold the Internet in common and as unowned. Your corporate strategy makes no sense. The photograph at the top of the armadillo and the bike was posted at Flickr by e.

People of earth…

Companies can now communicate with their markets directly. We all like mass entertainment. We know some people from your company. The End of Business as Usual in Theses seventy-two through ninety-five aim to identify the expectations theses 76, 77, cluetran, 95 and changes thesis 72 that exist within the new marketplace and how those expectations and changes will require a corresponding change from organizations theses 79, 84, 91, 92, Technologies listed in the printed publication as conduits of such conversations include email, news groups, mailing lists, chat, and web pages.


Markets consist of human beings, not demographic sectors. If we have focused on the role of the People of the Net — you and us — in the Internet’s fall from grace, that’s because we still have the faith we came in with. Other critics point to the fact that the Internet cannot be conceptualized simply as “a conversation” or that human activity online cannot be reduced to the notion of a “conversation”.

To make it as easy as possible to share, use, and re-use the clues, we have put all the text on this page into the public domain via a Creative Commons 0 license. Unlike the real world, every thing and every connection on the Web was created by some iraliano of us expressing an interest and an assumption about how those small pieces go together. Corporate firewalls have kept smart employees in and smart markets out. We feel so manigesto.

Vocal adherents included technically oriented people, who were adept in building websites, writing blogs and making themselves heard on the Internet. We argue mankfesto it.